We book qualified sales calls. You only pay for the ones that show up.
Done-for-you cold email for B2B companies that live on referrals. We find the right people who have never heard of you, write to them, and handle every reply. You take the calls.
You’ll know your price per call before you sign anything.
The problem
Your clients find you. You never find them.
Referrals bring good clients, but you can’t order more of them. When your biggest client leaves, all you can do is wait. Nothing in your business goes out and finds the people who have never heard of you.
The deal
No show. No pay.
A retainer agency gets paid every month, whether you get calls or not. We get paid per call, and only when the person shows up and fits what you asked for. You never pay for a no-show or a wrong fit.
Why would we work like this?
Because we’re new. We have no case studies yet, and we won’t ask you to take our word for it. So we take the risk. You get the calls. We get a track record.
Carrying the risk makes us picky. We only take on companies we’re sure we can book calls for.
Seven lines. You pay for one.
- Finding the right people
- Included
- Writing the emails
- Included
- Sending the emails
- Included
- Answering replies
- Included
- Booked, didn’t show
- $0
- Showed up, wrong fit
- $0
- Showed up, right fit
- Agreed price
The rules, in writing
Before the first email goes out, you sign off on who counts as qualified (industry, company size, job title) and on what the emails say.
Every call is with someone who replied to an email and agreed to talk. It only counts if they join. Accepting the calendar invite isn’t enough.
Before every invoice, you get the list of calls. If someone didn’t match what you signed off on, flag it and it comes off the bill.
Your price per call is fixed in writing before we start, and only changes if you agree. No upfront fee. No monthly fee.
If we don’t think we can book calls for you, we’ll tell you on the intro call.
How it works
We do the work. You take the calls.
It starts with a free intro call. After that, you get your price per call and a start date in writing. Then this happens:
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Find the right people
We find the people who can say yes at the companies you want to win, and check every email address before we send.
Your part: Tell us who you want to sell to, and who’s off-limits.
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Write the emails
Short, plain emails about one problem the reader has. No templates. No hype.
Your part: Approve the wording before anything goes out.
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Send the emails
We send from separate email accounts on a domain set up just for this, never from your company’s own email.
Your part: Nothing.
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Answer replies
We answer every reply the way you’ve approved, send technical questions to you, and book the people who want to talk into your calendar.
Your part: Take the call.
Questions
So what’s the catch?
Here it is: if the right person shows up and doesn’t buy, you still pay. We get them on the call. The sale is up to you.
How is my price per call set?
One fixed price per call, agreed before we start. It depends on who you sell to, so we work it out together on the intro call and put it in writing. You also set a monthly limit on calls, so the bill never surprises you. No minimum contract.
Who decides if a call was qualified?
You do, against what you signed off on. Before every invoice, you get the list of calls. Anyone who didn’t match comes off the bill.
Will cold email hurt my reputation or my company email?
Your company email stays out of it. Every email goes out from a separate domain set up just for this. The emails carry your company’s name, so nothing goes out until you’ve approved the wording. Anyone who says no or asks us to stop is never emailed again.
You’re new. Why should I trust you?
You don’t have to. That’s the whole point of the deal. We won’t promise you a number of calls. We haven’t earned that yet. What we do promise: the only calls you pay for are the ones that happen, with the people you asked for. If we can’t deliver that, we make nothing, and you’re free to stop.